Content creation
Whether it’s a LinkedIn profile, post, interview, sale, or strategic partnership, you want to meet with important people. And important people are busy and overwhelmed with requests for their time. You need to create effective content to get their attention.
This doesn’t only apply to non-native speakers, most people have no idea how to write in a manner that gets, and keeps, the attention of their target audience.
Emails are a great example. Everyone wants to write a dissertation so that their intended audience will be informed, impressed, and ready to take action. They feel that the person is sitting at their desk waiting in anticipation for your brilliantly written email. Then you sadly watch the clock as minutes turn into hours, then days, and weeks with no reply. What now?
The fact is that an average executive receives well over 100 emails per day and usually has less than half an hour to sit at their desks and process their emails. You have 3 seconds at a time to win their attention, starting with the subject line.
You will quickly learn how to win the attention of VIPs with all forms of written communication from emails, to presentations, proposals, profiles, posts, and more.